Get our Newsletter and our FREE Small Business Survival Kit
For Email Marketing you can trust

BECOME AN SBN MEMBER -  SBN Find out more about our ultra affordable membership and great benefits.  Click here  for more info>

 

 

 

 

Local Credit Union for Savings and Low-cost Loans: Find out more here >

 

 

 

 

 

 

 

 

Come to our NEW EVENING meetings in Finsbury Park! The next meeting is Wed 30 Nov - find out more here

Sign Up!

 

wp4b48c250.jpg

 

 

wp00000000.png

support, help, expertise and community for small businesses in and around north london looking to grow

wpafcf87c0.png
wpd8bb1b1b.png
wp6fba0c99.png
wp80d11fdb.png
wpb07e6a09.png
wpdfa80f4e.png
wp8adf46de.png
wp9ed6955a.png
wp9f764941.png
wp60706e67.png
wp01893319.png
wp7ff251c6.png
wpb8dc7a6b.png

back to free stuff  l  back to articles

Develop Your Power Pitch!

 

by Oma Edoja of GetClearGetKnownGetClients.com

 

Do you feel that people are not “getting” what you do? Are you secretly not “getting” it yourself? In this article I will show you how to change all that! Whether it is your 60 second elevator pitch, your 4-line bio or your About Me page copy, there are 4 vital ingredients to a Power Pitch that you must have. And there is the Vital Sauce to wash them all down!

 

So, what is a pitch and why do we have one?

 

Your pitch is your offer statement. It tells others:

 

  • Who you are,
  • Who you help, with what;
  • The outcomes you facilitate, and
  • Your call to action!

 

You could say other things in your pitch but these basic ingredients must be in the mix to inspire the response you desire. We only have a few seconds to interest people in what we do, and there is only so much we can fit into this time. We want to arouse curiosity and get people to ask questions. It therefore makes sense not to try to say much more. When the listener asks the questions we are simply providing

requested information. We will therefore be welcome and eliminate rejection.

 

What do we hope to achieve with a pitch?

 

We do not just want to provoke questions. We also want to inspire action! This is why a power pitchmust include a call to action. This is simply telling your interested enquirers exactly what to do next! Most people will not take action unless asked to. We are all busy and get distracted by the things that demand our attention the most. It is about time that your pitch began to demand some immediate

attention! You can achieve this by making a very attractive offer that your ideal client would value, and then add in a limiting factor. This is something that shows your offer will not be there forever. It could be limited by quantity (“only available to the first 5 applicants”), limited by time (“only available till midnight” or “a summer offer”) or have a limited discount (“Get 2 for the price of 1 till 6pm tomorrow”).

Can you think of any other limiting factors?

 

Your call to action must be easy to understand and carry out. It would defeat your aim if no one could find the sign-up button on your website!

 

The Vital Sauce!

 

Now that you have your pitch you want to make it stand out and be memorable. Have you ever listened to a one hour lecture and forgotten everything afterwards? I have! And have you ever watched a one hour movie and forgotten everything afterwards? Not likely! Stories are riveting and memorable but facts can easily be forgotten. So the vital sauce that can help you stand out and be remembered is

your story! How did you come to be doing the work you do? Was there some big turnaround or major catastrophe that inspired you to start your business? Is there some great challenge you overcame and now help others overcome too? Summarize your “before,” “after” and “in between” (i.e. what life was like before your turnaround, what it is like now and how you moved from the problem to the solution)

in a sentence or two and weave this into your pitch. This way your pitch becomes unique to you and

easy to remember. Here is a fictitious example:

 

“Hi! I’m Annabel Smith. I suffered excruciating backache after having 3 children and it literally took my life away. Fed up with doctors who could not help me I researched and created my own unique combination of exercise and diet. I call it Backache Relief with Annabel! I am

now totally pain-free and bring the same relief to women suffering post-pregnancy backache. They typically get relief within 14 days! To receive your free Backache Relief CD register at www.backachereliefwithannabel.com To get 50% off your first treatment register before midnight tonight!

 

Can you pick out who Annabel helps, what problem she solves and the outcome she facilitates? Can you see her call to action? Is it appealing and easy to follow? If you had a sister with post-pregnancy backache would it be easy to remember Annabel and pass on her details? Would you be curious enough to visit her website and take a peek at her offer?

 

Now you get to work crafting your power pitch! Be sure to include these 4 essential ingredients and the vital sauce to stand out and be memorable!

 

©2011 Oma Edoja

 

wpf7dc5a93.png After failing in several businesses due to lack of clients, Oma Edoja learned what works, built her client- attractive business and now helps women business owners attract regular, ideal clients in record time! Oma invites you to download your free copy of her ebook: 12 Reasons Women Business Owners Struggle to Get Clients at http://www.getcleargetknowngetclients.com along with her fortnightly ezine.

Small Business Network:  To contact us, please email us at info@smallbusinessnetwork.biz or call us weekdays from 9am-5pm on 020 8883 7210