Tamsin Fox-Davies – Marketing Mentor Extraordinaire!

October 13, 2011 in Finsbury Park Meetings, Marketing, Meetings, Online Marketing

I suddenly felt inspired to write an impromptu blog about  Marketing Mentor Tamsin Fox Davies in order to sing her praises.

Why?

Well, we spoke earlier today about her talk at our evening Christmas bash on 30 November, and our conversation really brought home to me how brilliant at marketing she actually is.

All Tamsin did was make a couple of off-the-cuff marketing suggestions for SBN that hadn’t occurred to me before, but nevertheless made perfect sense once she’d shared them.

And it also goes to show how generous she is!

Tamsin has various levels of help on offer, from freebies to your very own bespoke marketing. For instance, why not try her very affordable ‘Your Marketing Strategy Made Easy’ workshops for just £35.00? And if you like her Facebook page you get exclusive free content. Plus her weekly newsletters ALWAYS contain a really useful marketing tip.

And of course, don’t forget to come to the SBN Xmas event on Wednesday 30 November. We haven’t finalised the content yet, but it’s sure to be good. Those of you who attended the two talks on Email Marketing and Social Media that Tamsin gave for SBN earlier this year will be able to attest to that I know.

Looking forward to seeing you there!

More about…SBN Christmas Meeting in Finsbury Park 30 November 2011

www.tamsinfoxdavies.com

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Become A Key Person of Influence By Finding Your Microniche

October 11, 2011 in Small Business, Small Business Advice

by Liz Bygrave

Last Saturday (8.10.11) I went to the Key Person Of Influence event in central London, run by Daniel Priestley of Triumphant Events.

The central message of these events, which take place every 6 months, is that you are may find that you are forever struggling in your business unless you follow a particular set steps that will turn you into someone regarded as a key expert in your field. This in turn will attract income and opportunities that only go to – you guessed it – key people of influence.

One of the first things you need to do according to this method is to find not only your niche, but your microniche – a niche within a niche. This will enable people to quickly figure out what you do and pass the right opportunities to you. For example I met a woman at the event who is an image consultant who specialises in helping people who have lost weight through following a diet and/or exercise regime to find the right clothes for their new look. I also met someone who is not just a food photographer, but a food photographer who ONLY works for the big supermarkets like Waitrose and Sainsburys.

Other examples of microniches might be an accountant whose niche might be small business owners, but whose microniche might be non-retail businesses with no shop front; a nutritional therapist who specialises in one day detox retreats; socks with motivational quotes on them; a carpenter/joiner who specialises in building cupboards etc. Just mentioning your microniche immediately establishes you in people’s minds as an expert in this particular field. You can then take the further steps necessary to build your influence in your chosen microniche.

An interesting idea eh? What would be your chosen microniche?

For more info, visit www.keypersonofinfluence.com

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SBN’s New Business Support Circles!

October 7, 2011 in Business Support CIrcles

I wanted to let you know about an exciting new feature of the Small Business Network Meetings: SBN Support Circles.

These are short 15 minute sessions that will take place after the talks in Muswell Hill and Finsbury Park.

They were inspired by a spontaneous experiment that Sangeeta Haindl proposed for her talk on Serendipity in Business at the 19 September 2011 meeting. It worked so well that we have decided to try it out as a permanent feature.

How it works: straight after the talk (well we might allow you a loo break!) we will discuss how  each of us can put into place some of the things we’ve just learned. The aim is to make it more likely that we will actually do something practical to move our businesses forward with the information we’ve just been given. Too often it’s easy to be inspired by a talk and then to do precisely nothing with it.

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Need To Develop Your Corporate Conscience?

October 5, 2011 in Camden, Corporate Social Conscience

(From The London Borough of Camden’s Camden Business Newsletter)

Heart Of The City provides free support to businesses wanting to start or further develop a Corporate Social Responsibility (CSR) programme.

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Report on the 28 Sept 2011 Finsbury Park Meeting

September 29, 2011 in Finsbury Park Meetings, Marketing, Meetings, Online Marketing, Social Media, Websites

This was one of our smaller meetings (and accompanied by background cheers whenever Arsenal scored a goal in the main part of The Old Dairy). As with all our small meetings, this enabled some great indepth networking to take place – I noticed for instance that most people left with promises to be in touch with at least one other person at the meeting soon.

Keren Lerner of Top Left Design gave a very interesting and practical talk on various ways to boost your online presence, including:

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Report on the September Muswell Hill Meeting

September 20, 2011 in Meetings, Muswell Hill Meetings, Social Media, Twitter

Well…the 2pm Talk was all about serendipity, and it was a remarkably serendipitious meeting!

We had a great turnout – 21 people plus Dominique and myself, and Sangeeta Haindl’s talk: Serendipity: A New Way of Working received an extremely enthusiastic round of applause.

The Talk
Sangeeta talked about the importance of being open to possibilities, of paying it forward and of using your gut instinct…even if it’s not always right. Apparently Richard Branson says that following his gut instinct hasn’t always worked for him, but he still follows it because it’s like a muscle – the more you use it, the more accurate it is.

Sangeeta linked all this to social media and especially to Twitter, which is the perfect medium for serendipitious happenings – you never know where it might lead, and it’s such a level playing field, allowing you to connect with famous people you admire. As an example of this, Lucy Hall of Lucy’s Web Designs described how she, Garry and Michael of Loving Social Media recently connected with Jackie Collins on Twitter and asked her to be their celebrity of the month. And she agreed!

As an experiment, Sangeeta facilitated a post-talk open table where people could tell the whole group what they needed or were looking for in their businesses, to see if other people could provide the answer or some helpful pointers. This was tremendously fruitful – so fruitful in fact that we’re going to experiment with incorporating it into future meetings (including the Finsbury Park meeting on the 28th September).

A few of the people present: Louise Exeter, who specialises in ‘chi reflexology’; David Roth, the person to go to if you have a problem with your computer; Chrissie Parker, Feng Shui expert; Sara Mallett who offers seo services; Neill Blokland, a smartphone marketing expert; financial advisor Joe Procopio; hypnotherapists Niki Berry and Sarah Ellis; web designer Andy Kinloch and director of The Soul Therapy Centre, Ingrid Collins.

Next Muswell Hill Meeting: Monday 17 October @ 12.30pm (2pm Talk: The Selling versus Serving Conflict Exposed with Oma Edoja). Click here for more details

 

 

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KICKSTART Your Autumn with SBN!

September 14, 2011 in Uncategorized

So you’re back from your summer break and…hopefully…raring to go!

September and October are traditionally a time of new beginnings, whether it’s a completely new business, a new project within your existing business, or simply taking some time to re-assess your direction.

The work you do now on your business will have a big affect on the next few months. And as you are most probably feeling quite energised after the summer (do I hear a few ‘I wishes’?!) then now is a good time to really make some progress whilst you have the impetus.

With this in mind SBN has a number of offerings to make your autumn one to remember:

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Small Businesses Need A Money Genius!

September 13, 2011 in Money, Wealth Dynamics

by Liz

Don’t miss this fantastic discount for SBN members on Laura Leigh Clarke’s Your Money Genius Audio Course! £1.47 instead of £5.99!
What you get:
- a free one hour audio
- how to find out your Money genius profile
- the Money Beliefs that are keeping you broke
- a Guided Release to Dumping your Emotional Baggage    Around Money
- a complementary bonus pdf illustrating the details of the Genius Matrix.

The offer ends 17 September so make sure to email me (Liz) before then if you’re an SBN member and want the code to get your 75% discount.

Click here for more info and/or to pay the full price of £5.99.

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Report on the September West Hampstead Meeting

September 7, 2011 in Email Marketing, Meetings, West Hampstead Meetings

by Dominique

This was a really great meeting in which we focused a lot on using the web to bring in more business.

Valerie Eaton’s masterclass on email marketing was very comprehensive – she told us exactly how and why to set up an email newsletter campaign to bring in more business. For more information on Valerie’s virtual assistant services visit www.smartva.co.uk

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Develop Your Power Pitch!

September 6, 2011 in Marketing

by Oma Edoja of GetClearGetKnownGetClients.com

Do you feel that people are not “getting” what you do? Are you secretly not “getting” it yourself? In this post I will show you how to change all that! Whether it is your 60 second elevator pitch, your 4-line bio or your About Me page copy, there are 4 vital ingredients to a Power Pitch that you must have. And there is the Vital Sauce to wash them all down!

So, what is a pitch and why do we have one?

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