How do you communicate the worth of your small business to potential new clients when you offer an intangible service, rather than a physical product? That was the key question emerging from the ‘Question Mastermind’ session at the latest meeting of the Small Business Network, held, as usual, at Sable D’Or in Muswell Hill.
And the answer? Visualisation. Small business owners must find a way to paint a picture of their service – of what they can do for their customers – through real or hypothetical examples, through videos on web sites, through detailed explanations. Read the rest of this entry →