Whenever anyone launches a business, however small that business is, they need to develop a business plan. In fact, advised Rasheed Ogunlaru, author of the book Soul Trader and speaker at the last Small Business Network meeting on 21 September 2015 in Muswell Hill in north London, all small business owners should update their business plans on a regular basis, and certainly when something changes. “Just come back from holiday? Review your business,” he suggests.
How do you communicate the worth of your small business to potential new clients when you offer an intangible service, rather than a physical product? That was the key question emerging from the ‘Question Mastermind’ session at the latest meeting of the Small Business Network, held, as usual, at Sable D’Or in Muswell Hill.
And the answer? Visualisation. Small business owners must find a way to paint a picture of their service – of what they can do for their customers – through real or hypothetical examples, through videos on web sites, through detailed explanations. Read the rest of this entry →
by Marcia MacLeod
If you’ve attended a Small Business Network meeting, the chances are you have already launched your small business. But if you are still at the ‘wouldn’t it be nice’ stage, have you thought about what you want to do? How do you decide what sort of business to start? You can’t just pick a product or service you know nothing about!
Most new small business owners launch their business because they want to turn their hobby into a money-maker. But sometimes people fall into their new venture. Perhaps they were made redundant from a full-time job, or went of their own volition, and left with knowledge, skills and contacts in that field. Maybe they started out by helping friends and family: helping a friend pick the perfect wedding dress or a new suit for a killer interview could lead to becoming a personal shopper; learning how to fix your own computer and write your own programmes could morph into a career. Sometimes an opportunity just falls in your lap – like learning reiki or moving from using a product to selling it, just as Sarah Montgomery, who sells Forever’s aloe vera products, has done.
Read the rest of this entry →
If you don’t network – whether on or off line – no-one gets to hear about your product or service, and of course no-one gets to buy from you.
So networking is as natural as breathing – we do it every time we tell someone what we do for a living.
Business networking events are a logical extension of this – they provide a focused way for lots of small business owners to communicate to each other what they do, and thereby get more customers.
This is of course very valuable in itself. However, it is easy to forget the other benefits of networking for small businesses: