Offline Marketing – Still Relevant for Small Businesses?

June 12, 2012 in Marketing, Small Business

by Marcia MacLeod

I’m advertising my magazine, Your Allotment, in three local newspapers this month. In a world dominated by email, web sites and social media, some people might consider anyone who uses off-line marketing channels for their small business to be crazy, or, if they want to be polite, behind the times – but there are actually several reasons for bucking the trend.

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