‘Where are you on the marketing continuum?’ asked Karen Knott of Prime Time Business, whose talk on The Myth and Magic of Marketing informed and entertained networkers at this month’s Small Business Network meeting. Are you a ‘1’, hating the very idea of marketing, a 10, feeling confident and enthusiastic or a 5, understanding the concept and making tentative efforts to market your small business, but not really feeling comfortable with it?
Karen took us through the process of how to change your thinking around marketing so that it becomes something you love doing, rather than something you avoid like the plague. It’s all about seeing marketing simply as a way of connecting with your ideal clients or customers – people who are looking for exactly the service you provide and will be so happy to have found it. If you don’ tell them about it, how can they find it in the first place?
Most small business owners at the SBN meeting, held on 17 November 2014 at Sable D’Or in Muswell Hill, fell somewhere in the middle – but hopefully, after Karen’s advice and very useful tips, they went away a lot more confident about how to market their products and services.
The regular business talk is only one really useful aspect of Small Business Network’s monthly meetings: meeting other small business owners, itself a form of marketing, can bring new customers and allow members to find the products and services they need, from accountancy to business coaching, alternative therapies to natural chocolates. Karen herself asked if anyone could suggest an entrepreneurial business woman that she can speak to for her monthly inspirational interview.
Four new participants joined the November meeting, including keynote speaker and entertainer Tom MacKay, who bills himself as a mentalist. No small business owner is likely to forget Tom’s amazing display of mental powers, in which he correctly guessed the number Karen was thinking about.
Other new networkers included Lee Dein, who has just launched Magic Link Handwriting Programme, a video tutorial teaching people of all ages how to physically write legible letters, school reports and so on; Heather Holden, whose Coco Business provides a personal assistant service for any business owner needing help with secretarial tasks, marketing, or utilising technology and social media; and Meb Vidic, The Career Blog, who offers business and personal coaching and careers advice.
Ben Chapman, a financial adviser, and Bella Beraki, whose FeelSoFab.com is an online gift shop for women, were second-time visitors to the Small Business Network meeting. Ben has just become an SBN member.
But regular attendees revealed new projects, too. Johanna Green has added ballroom dancing for fitness to her keep fit repertoire; Marcia MacLeod announced she has more time to help small business owners write their web and print blogs, leaflets and brochures, now that she has closed her magazine, Your Allotment; and Nathalie Roth, who runs Nurse Your Tree alternative therapy service, is running a course right after Christmas to help people to relax after the stress of the holidays;
If you want to try out some of Nathalie’s alternative therapies – or Peggy Guglielmino‘s hypnotherapy service – visit the Highgate Holistic Clinic‘s open day on 6 December, where taster sessions will be on offer.
So that’s the marketing and mental tutoring covered; where does Movember fit in? Well, commercial solicitor Philip Deja, who specialises in helping small businesses, sported a moustache for the first time as part of the Movember fund-raising project. He promises it will be gone by the next meeting; if it isn’t, he might need legal help himself as his wife has threatened to divorce him!
Don’t forget the next Small Business Network meeting, to be held on Monday, 8 December, will not have a talk but will offer small business owners a chance to showcase and sell their products. The first meeting of the new year, on 19 January, will include a talk on Creating Healthy Boundaries on the Yo-Yo Journey of An Entrepreneur, by Mark Leruste