Marketing, Mentalism and Movember

November 24, 2014 in Business Networking, Marketing, Muswell Hill Meetings, Small Business Networking

‘Where are you on the marketing continuum?’ asked Karen Knott of Prime Time Business, whose talk on The Myth and Magic of Marketing informed and entertained networkers at this month’s Small Business Network meeting. Are you a ’1′, hating the very idea of marketing,  a 10, feeling confident and enthusiastic or a 5, understanding the concept and making tentative efforts to market your small business, but not really feeling comfortable with it?

Karen took us through the process of how to change your thinking around marketing so that it becomes something you love doing, rather than something you avoid like the plague. It’s all about seeing marketing simply as a way of connecting with your ideal clients or customers – people who are looking for exactly the service you provide and will be so happy to have found it. If you don’ tell them about it, how can they find it in the first place?

Most small business owners at the SBN meeting, held on 17 November 2014 at Sable D’Or in Muswell Hill, fell somewhere in the middle – but hopefully, after Karen’s advice and very useful tips, they went away a lot more confident about how to market their products and services.

The regular business talk is only one really useful aspect of Small Business Network’s monthly meetings: meeting other small business owners, itself a form of marketing, can bring new customers and allow members to find the products and services they need, from accountancy to business coaching, alternative therapies to natural chocolates. Karen herself asked if anyone could suggest an entrepreneurial business woman that she can speak to for her monthly inspirational interview.

Four new participants joined the November meeting, including keynote speaker and entertainer Tom MacKay, who bills himself as a mentalist. No small business owner is likely to forget Tom’s amazing display of mental powers, in which he correctly guessed the number Karen was thinking about.

Other new networkers included Lee Dein, who has just launched Magic Link Handwriting Programme, a video tutorial teaching people of all ages how to physically write legible letters, school reports and so on; Heather Holden, whose Coco Business provides a personal assistant service for any business owner needing help with secretarial tasks, marketing, or utilising technology and social media; and Meb Vidic, The Career Blog, who offers business and personal coaching and careers advice.

Ben Chapman, a financial adviser, and Bella Beraki, whose FeelSoFab.com is an online gift shop for women, were second-time visitors to the Small Business Network meeting. Ben has just become an SBN member.

But regular attendees revealed new projects, too. Johanna Green has added ballroom dancing for fitness to her keep fit repertoire; Marcia MacLeod announced she has more time to help small business owners write their web and print blogs, leaflets and brochures, now that she has closed her magazine, Your Allotment; and Nathalie Roth, who runs Nurse Your Tree alternative therapy service, is running a course right after Christmas to help people to relax after the stress of the holidays;

If you want to try out some of Nathalie’s alternative therapies – or Peggy Guglielmino‘s hypnotherapy service – visit the Highgate Holistic Clinic‘s open day on 6 December, where taster sessions will be on offer.

So that’s the marketing and mental tutoring covered; where does Movember fit in? Well, commercial solicitor Philip Deja, who specialises in helping small businesses, sported a moustache for the first time as part of the Movember fund-raising project. He promises it will be gone by the next meeting; if it isn’t, he might need legal help himself as his wife has threatened to divorce him!

Don’t forget the next Small Business Network meeting, to be held on Monday, 8 December, will not have a talk but will offer small business owners a chance to showcase and sell their products. The first meeting of the new year, on 19 January, will include a talk on Creating Healthy Boundaries on the Yo-Yo Journey of An Entrepreneur, by Mark Leruste

Small Business Network Muswell Hill Meeting Report February 2014

June 11, 2014 in Business Networking, Meetings, Muswell Hill Meetings, Small Business

We were delighted to welcome a varied bunch of new attendees at the February 2014 meeting.

Commercial solicitory Philip Deja works for Highgate-based Streathers Solicitors. Andrew Tsai started his IT support firm in January, after 10 years’ experience in technical support, web design and social media management.

Michael Martin’s services at A M Accountants in Highgate include helping people decide if they want to become a sole trader or limited company, while Karen Tidsall specialises in business consultancy, helping small businesses to create business plans, pitch for new business in a competitive marketplace, and grow their companies.

Natalie Roth offers  life coaching and therapy, including reflexology, Indian head massage, reiki and nutritional advice.

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8 Reasons To Go To Business Networking Meetings…..Aside from Getting More Customers

May 16, 2013 in Business Networking, Small Business, Small Business Networking

If you don’t network – whether on or off line – no-one gets to hear about your product or service, and of course no-one gets to buy from you.

So networking is as natural as breathing – we do it every time we tell someone what we do for a living.

Business networking events are a logical extension of this – they provide a focused way for lots of small business owners to communicate to each other what they do, and thereby get more customers.

This is of course very valuable in itself. However, it is easy to forget the other benefits of networking for small businesses:

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Small Business Network Muswell Hill Meeting Report March 2013

April 2, 2013 in Business Networking, Muswell Hill Meetings

The Small Business Network celebrated its seventh anniversary by welcoming 24 small business owners – including four new networkers – to its March meeting at Sable D’Or on Muswell Hill Broadway.

One attendee, David Lawson, was still in the process of setting up his first, as yet unnamed, small business, restoring antique furniture. He had joined the Small Business Network in order to get advice and tips on how to go about starting on his new venture, always a daunting prospect for any fledgling small business owner.

Elaine Reeves, another first-timer, could help David and all the other members of the Small Business Network because she specialises in producing personalised branded items, allowing small businesses to market themselves through giveaway pens, diaries, bags, and so on. Read the rest of this entry →

Small Business Network Muswell Hill Meeting Report February 2013

February 22, 2013 in Business Networking, Meetings, Muswell Hill Meetings, Small Business, Small Business Networking

Nine new networkers joined the February meeting of the Small Business Network at Sable D’Or in Muswell Hill, swelling the number to a very healthy 24. The eight ranged from alternative medicine practitioners and business coaching and marketing professionals to de-clutterers and chocoholics.

Vikki Parker, who offers reflexology, Reiki healing and Indian head massage under the name Gaialuna, plans to set up groups for parents and children, aged 4-12. Bebe Jacobs’ Energize Your Business also provides Reiki, Indian head massage and other therapies, but she combines that with things like parenting coaching for those with pre-school and primary school aged youngsters and business services such as Talent Dynamics, a profiling of employees’ strengths and weaknesses.

Chris Clayton also offers small business coaching, but with a difference: her company, achieve with an LP Ltd, specialises in helping musicians. Zoey Cooper works for Polkadot Global, which creates marketing material and offers translation services, while Sarah Pollinger, a financial adviser for small businesses and individuals, likes to ‘keep it simple’ so small business owners aren’t confused by economics. Read the rest of this entry →

Small Business Network Muswell Hill Meeting Report December 2012 Meeting

December 11, 2012 in Business Networking, Muswell Hill Meetings, Small Business, Small Business Networking

by Marcia MacLeod

At Christmas time, here at Small Business Network, it is now traditional for us to have a little christmas fair at the meeting. This December we had five tables of gift items.

There was Lubica Art, selling the most stunning hand-painted silk scarves, with a special offer to all Small Business Network members of £40 in honour of Christmas, and the fact that this was the first time Slovakian mum and daughter – both named Lubica – had attended the networking meeting. And on the other side of the room, another kind of artist, Natasha Barton, also a Small Business Network debutante, displayed beautiful screenprints of London views. For those who couldn’t afford a piece of original art, however impressive, she also had greeting cards and postcards of some of her work.

A couple of tables down, established networker Amanda Eatwell had Christmas cards and general greetings cards featuring her photography, as well as photographic prints: I’ve long had my eye on the deck chairs. Another regular at the Small Business Network meetings, Vicky Williams, showed off her Jewels of Distinction – hand-made earrings, necklaces and other items, all at the sort of prices that make them ideal presents.

Jo Tocher, of Your Healthy Heart, rounded up the Christmas gift tables, selling organic toiletries and scented candles.

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Small Business Network Muswell Hill Meeting Report June 2012

June 26, 2012 in Business Networking, Meetings, Muswell Hill Meetings, Small Business Advice, Small Business Networking, Small Business PR

23 people attended this June Muswell Hill meeting, including new members Idit Gold, who runs singing groups in Highgate and Islington, and Karen Knott who offers coaching to women in midlife.

Practitioner Jo Tocher, who specialises in helping people with ME, arrived with a noticeable glow and aura of wellness – apparently this was due to having just had a Chi Reflexology session with Louise Exeter!

During the One Minute Go Round, cake maker Debby Sass asked for feedback on her new paper decorative stars, whilst feng shui expert Chrissie Parker gave her tip of the month: to keep electromagnetic devices like mobiles and clock radios to an absolute minimum in the bedroom: time and again she has seen their removal solve long term sleep problems.

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Small Business Network – Muswell Hill Meeting Report May 2012

June 5, 2012 in Muswell Hill Meetings, Online Marketing, Social Media, Twitter

21 attendees: 15 SBN members, 6 visitors

Here is a small sampling of who was at the meeting:

Firstly, a warm welcome to new member Nicky Grace of Vintage Fabric And Gorgeous Things. Nicky holds open weekends every couple of months in her Muswell Hill home. I went the other week and her house is as gorgeous and deliciously retro as her fabrics. When you add to that all the beautiful things you can buy there,  I would definitely put the next date in your calendar - 14th and 15th July – and pop along – you’ll have a lovely time! It’s literally just off Muswell Hill Broadway on Tetherdown, so you can combine it with the shopping. Talking of shopping – Nicky’s online shop has just launched – perfect for gifts!

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Small Business Network Muswell Hill Meeting Report April 2012

April 23, 2012 in Business Networking, Meetings, Muswell Hill Meetings, Online Marketing, Search Engine Optimisation, seo, Small Business Advice, Social Media

With just over 20 people at this meeting there was more of a mellow vibe than usual, which offered the chance to soak up the lovely community feel of SBN. As I am one of the many small business owners who works at home on my own, this monthly chance to engage with a great bunch of people is always welcome, and I so often find that it enhances my mood and refreshes my motivation for my work.

A couple of people were displaying products at this month’s meeting: Sarah Montgomery of Forever Living products was giving away samples of aloe vera juice and Vicky Williams of Jewels of Distinction had a table showing her beautiful jewellery, which I personally love (and am busy saving up for!)

Chocolatier Paul Eagles from Kokoa Collection, also brought along some samples – delicious Madagascan fine chocolate buttons. I was lucky enough to get a whole bag which lasted till about five minutes after I got home…

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Small Business Network Muswell Hill Meeting Report March 2012

March 21, 2012 in Business Networking, Meetings, Muswell Hill Meetings, Presentation Skills, Small Business Networking

As usual, a wonderful meeting! We had well over 30 attendees at this event, including 11 ‘newbies’.

More than one person came up to me and commented on what a varied and friendly group of people it was, and how much they were enjoying it. And in SBN’s fifth birthday month (can you believe it?) it was SO great to hear people say that they’d heard so many positive things about us over the years, and were very pleased they’d finally managed to make it along.

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