If you don’t network – whether on or off line – no-one gets to hear about your product or service, and of course no-one gets to buy from you.
So networking is as natural as breathing – we do it every time we tell someone what we do for a living.
Business networking events are a logical extension of this – they provide a focused way for lots of small business owners to communicate to each other what they do, and thereby get more customers.
This is of course very valuable in itself. However, it is easy to forget the other benefits of networking for small businesses: