Think of some of the iconic images in our consumer lives: Hovis, with the man climbing up a cobbled hill; Mars, which will help you eat, work and play; Pepsi, which helps the world to sing; Heineken, which refreshes the parts other beers don’t reach; or going to work on an egg. These, and other images and slogans, create strong branding for the products they are promoting. And, while all of these brands were designed by and for large corporates with plenty of money to throw at promotion, small business owners should be equally focussed on their brand.
As Julie Harris put it in her talk at the Small Business Network’s November 2015 meeting, brands should add value to what they represent. Julie, whose Yellowfinch Marketing helps other small businesses with creating the right brand, was just the latest in a long line of speakers at the monthly Small Business Network meetings, held at Sable D’Or, Muswell Hill Broadway. But talks aren’t the only reason to attend SBN: most attendees go to benefit from the networking opportunities, to promote their products and services to other small business owners.