Brands Bring Business

December 7, 2015 in Business Networking, Marketing, Muswell Hill Meetings, Small Business Networking

Think of some of the iconic images in our consumer lives: Hovis, with the man climbing up a cobbled hill; Mars, which will help you eat, work and play; Pepsi, which helps the world to sing; Heineken, which refreshes the parts other beers don’t reach; or going to work on an egg. These, and other images and slogans, create strong branding for the products they are promoting. And, while all of these brands were designed by and for large corporates with plenty of money to throw at promotion, small business owners should be equally focussed on their brand.

As Julie Harris put it in her talk at the Small Business Network’s November 2015 meeting, brands should add value to what they represent. Julie, whose Yellowfinch Marketing helps other small businesses with creating the right brand, was just the latest in a long line of  speakers at the monthly Small Business Network meetings, held at Sable D’Or, Muswell Hill Broadway. But talks aren’t the only reason to attend SBN: most attendees go to benefit from the networking opportunities, to promote their products and services to other small business owners.

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What Makes Your Business Stand Out?

April 28, 2015 in Business Networking, Marketing, Presentation Skills, Small Business Networking

How do you communicate the worth of your small business to potential new clients when you offer an intangible service, rather than a physical product? That was the key question emerging from the ‘Question Mastermind’ session at the latest meeting of the Small Business Network, held, as usual, at Sable D’Or in Muswell Hill.

And the answer? Visualisation. Small business owners must find a way to paint a picture of their service – of what they can do for their customers – through real or hypothetical examples, through videos on web sites, through detailed explanations. Read the rest of this entry →

Small Business Network Muswell Hill Meeting Report May 2014

June 24, 2014 in Business Networking, Muswell Hill Meetings, Small Business, Small Business Advice, Small Business Networking

The blazing sunshine was no barrier to networking this month!

Mary McIlroy was one of two new small business owners at the May Small Business Network meeting, held as usual at Sable D’Or in Muswell Hill. Mary is a psychotherapist and councillor, working mainly with those suffering anxiety or trauma or those with relationship problems.

The other new small business owner, Rosie Slosek, is an accounting coach, who ‘helps people do their own accounts’ when first setting up their new small businesses. She advises them on what records to keep, how to keep them, what can be claimed against tax, and so on. Rosie, who calls her business One Man Band Accounting, also helps people deal with chartered accountants and legal issues which arise when starting a new small business.

In all, 17 small business owners were prepared to forego the glorious sunshine to benefit from the networking opportunities provided by the Small Business Network. Tom Trainer and Joanne Clinton of Chartered Accountant Online were at their second meeting, promoting their business of offering an online tax return and accounts service. Joanne joined Tom, who started Chartered Accountant Online, as business development manager.
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Small Business Network Muswell Hill Meeting Report November 2012

November 28, 2012 in Business Networking, Meetings, Muswell Hill Meetings

Eleven ‘newbies’ turned up to the November 2012 meeting of the Small Business Network, representing eight different business types. The meeting, once again held at the welcoming Sable D’Or in Muswell Hill, north London, was particularly busy this month, with close on 30 small business owners getting together to enjoy the benefits of networking. Read the rest of this entry →

Small Business Network Muswell Hill Meeting Report March 2012

March 21, 2012 in Business Networking, Meetings, Muswell Hill Meetings, Presentation Skills, Small Business Networking

As usual, a wonderful meeting! We had well over 30 attendees at this event, including 11 ‘newbies’.

More than one person came up to me and commented on what a varied and friendly group of people it was, and how much they were enjoying it. And in SBN’s fifth birthday month (can you believe it?) it was SO great to hear people say that they’d heard so many positive things about us over the years, and were very pleased they’d finally managed to make it along.

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KICKSTART Your Autumn with SBN!

September 14, 2011 in Uncategorized

So you’re back from your summer break and…hopefully…raring to go!

September and October are traditionally a time of new beginnings, whether it’s a completely new business, a new project within your existing business, or simply taking some time to re-assess your direction.

The work you do now on your business will have a big affect on the next few months. And as you are most probably feeling quite energised after the summer (do I hear a few ‘I wishes’?!) then now is a good time to really make some progress whilst you have the impetus.

With this in mind SBN has a number of offerings to make your autumn one to remember:

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