Blogging Tips For Small Businesses

November 22, 2012 in Online Marketing, Search Engine Optimisation, seo, Small Business, Small Business Advice

by Marcia MacLeod

I’m doing what many of you do: writing a blog. Those who don’t already put fingers to keyboard are probably thinking about it, because everywhere you look, blogs seem to be the fashionable way to tell people what you’re thinking and to put you and your business in the public eye. In fact, many marketing gurus insist that blogs are the best way for small business owners to create greater awareness of the products and services they offer.

But with such a huge proliferation of blogs over the past 12 months or so – and growing with every click of the mouse – does anyone have time to read them? Who? When? What do you have to do to make your blog stand out from the hundreds of thousands of other blogs floating in cyberspace? How often should you add a new blog to your web site? Should you write blogs for anyone else? And what do you have to put in a blog to ensure that it benefits your small business, rather than put people off?

There are so many variables when it comes to writing a blog that it is hard to be specific about what works and what doesn’t. But every small business owner should think about a few basics. For a start, make it interesting – and often the best way to guarantee that is to write what you’d want to read. A customer or potential customer is likely to be interested in the same things you are, by the very fact they buy, or are thinking of buying, the product or service on offer. An alternative therapist should, therefore, be writing blogs relating to alternative therapy, or at least trying to make a blog relevant to alternative therapy. So they could write about the latest food fashion, but only in as much as it impacts on health. A web designer should write about web sites, but could consider some aspect of journalism or writing in general.

Blogs shouldn’t be too long, since small business owners have enough to do to try to run their businesses without wishing to spend too much time glued to the Internet. I reckon around 500 words is long enough. Don’t add new blogs to your site too often, either. A daily blog can become a most tedious object, both because the reader gets tired of hearing from the same person every day and because the writer runs out of things to say, so the blogs become boring – and even more tedious.

And while most small business people want their blogs on their own web sites, you can often do better by contributing to someone else’s site. Sticking with the alternative therapist, if the therapist wrote a blog for, say, a personal trainer’s web site, or a foodie web site, and linked fitness or diet to their therapy, think of the number of new readers, and hence new potential customers, that could  be reached.

Blogs can certainly attract traffic to any small business web site, but there is one final thing to remember: if you aren’t good at writing, don’t try. It’s better not to have a blog at all than one which is so excruciatingly bad that no one wants to visit your site again.

Small Business Network Muswell Hill Meeting Report April 2012

April 23, 2012 in Business Networking, Meetings, Muswell Hill Meetings, Online Marketing, Search Engine Optimisation, seo, Small Business Advice, Social Media

With just over 20 people at this meeting there was more of a mellow vibe than usual, which offered the chance to soak up the lovely community feel of SBN. As I am one of the many small business owners who works at home on my own, this monthly chance to engage with a great bunch of people is always welcome, and I so often find that it enhances my mood and refreshes my motivation for my work.

A couple of people were displaying products at this month’s meeting: Sarah Montgomery of Forever Living products was giving away samples of aloe vera juice and Vicky Williams of Jewels of Distinction had a table showing her beautiful jewellery, which I personally love (and am busy saving up for!)

Chocolatier Paul Eagles from Kokoa Collection, also brought along some samples – delicious Madagascan fine chocolate buttons. I was lucky enough to get a whole bag which lasted till about five minutes after I got home…

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Small Business Network West Hampstead Meeting Report March 2012

March 8, 2012 in g+, Google+, Online Marketing, Search Engine Optimisation, seo, Uncategorized, West Hampstead Meetings

There were eight of us at this meeting, so it was a small, but very enjoyable and productive, event.

Some potentially very productive connections were made, for instance between SBN member Eileen MacCallum, a copywriter who specialises in writing/editing web content (amongst other things) and Ciaran Ryan who does Website MOTs for £99.00.

Also present were Melanie Oakley who provides virtual support, Katharine Locke – herbalist and iridologist, accountant Michael Gainey, Marcia MacLeod, copywriter and owner/creator of Your Allotment magazine, Paul Melnick, a representative from Barclays Bank, and yours truly, Liz Bygrave, my other hat (aside from SBN) being raw chocolate.

Our themed discussion, How To Drive More Traffic To Your Website, was really lively and interesting although naturally, we were barely able to scratch the surface of this vast subject in just 30 minutes! It was great to have Ciaran there as SEO is his area of expertise and he was able to give us some fab tips on the topics we did manage to cover: whether it’s still worth doing ‘reciprocal links’; google (how could one have a discussion about seo and not talk about google?!); and how blogging can help to drive more traffic to your site, including how to set up a blog site that will actually help the seo of your website (more on this at the April Muswell Hill meeting – see below).

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Report on the 28 Sept 2011 Finsbury Park Meeting

September 29, 2011 in Finsbury Park Meetings, Marketing, Meetings, Online Marketing, Social Media, Websites

This was one of our smaller meetings (and accompanied by background cheers whenever Arsenal scored a goal in the main part of The Old Dairy). As with all our small meetings, this enabled some great indepth networking to take place – I noticed for instance that most people left with promises to be in touch with at least one other person at the meeting soon.

Keren Lerner of Top Left Design gave a very interesting and practical talk on various ways to boost your online presence, including:

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Report on the August West Hampstead Meeting

August 12, 2011 in Meetings, West Hampstead Meetings

by Liz

For a change, I ran this meeting as Dominique was away in Canada – which I was really pleased about as it was a really enjoyable meeting.

Marcia MacLeod was there with the second edition of her new ‘Your Allotment’ magazine (yet again, great reading), and we had several new members ranging from copywriters to pilates to yoga teachers.

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