One of the hardest things many small business owners face is promoting themselves and their business. They simply do not have sufficient self-confidence to go out there and tell the world (or even the local neighbourhood) how great they are, or why people should buy their product or service.
But Shay Allie, the speaker at Small Business Network’s February meeting, suggested a way in which everyone – small business owner or not – can get round this: pretend you’re someone else. It may seem strange, and you’d have to hear Shay explain it, but sometimes just coming at something from a different angle can give you enough of a different perspective to push even the most reticent into the limelight. Read the rest of this entry →