Channel Your Inner Self – Or Someone Else’s!

April 6, 2016 in Marketing, Muswell Hill Meetings, Search Engine Optimisation, seo, Small Business Networking, Small Business PR, Websites by lizbygrave

One of the hardest things  many small business owners face is promoting themselves and their business. They simply do not have sufficient self-confidence to go out there and tell the world (or even the local neighbourhood) how great they are, or why people should buy their product or service.

But Shay Allie, the speaker at Small Business Network’s February meeting, suggested a way in which everyone – small business owner or not – can get round this: pretend you’re someone else. It may seem strange, and you’d have to hear Shay explain it, but sometimes just coming at something from a different angle can give you enough of a different perspective to push even the most reticent into the limelight. Read the rest of this entry →

Why should YOU be on google+?

February 8, 2012 in g+, Google+, Marketing, Search Engine Optimisation, seo, Social Media, Websites by lizbygrave

There’s a short answer to this: the google search engines LOVE websites that display the g+ badge.

This means that Google will prioritise websites that have the g+ badge over websites that don’t, i.e. they will be ranked higher in search results (and don’t we all want that!). And even when more businesses have clocked on to this, similar websites that display the g+ badge will be rotated so that they all have a fair go at the top.

Why is Google doing this? Well, apart from their desire to take over the world, they do seem to genuinely want the little guys who can’t afford to pay megabucks for specialist search engine optimisation to get a decent stab at high rankings when their websites deserve it – i.e. when they have quality frequently updated content that is genuinely there to serve the customer. They see the g+ pages as a way to do this…as well as to take over the world.

HOW TO GET YOUR GOOGLE+ BADGE

To display the g+ badge you first need to have a g+ business page – very similar to a Facebook Fan Page.

Read the rest of this entry →

Report on the 28 Sept 2011 Finsbury Park Meeting

September 29, 2011 in Finsbury Park Meetings, Marketing, Meetings, Online Marketing, Social Media, Websites by liz_bygrave

This was one of our smaller meetings (and accompanied by background cheers whenever Arsenal scored a goal in the main part of The Old Dairy). As with all our small meetings, this enabled some great indepth networking to take place – I noticed for instance that most people left with promises to be in touch with at least one other person at the meeting soon.

Keren Lerner of Top Left Design gave a very interesting and practical talk on various ways to boost your online presence, including:

Read the rest of this entry →