How influential are you? That’s the question asked by ‘mentalist’ Tom MacKay in his talk at the Small Business Network February 2015 meeting in Muswell Hill, north London. Tom pointed out that influence can mean a number of things, all of which help to attract potential customers.
“You are always influencing and being influenced,” he told the 17 attendees – a smaller group than normal because it was half-term. “And often you don’t even know it.”
Tom split ‘influence’ into six sections, including things like reciprocation (if you do something for someone, that person has an unconscious desire to do something for you) and social proof (if you see other people doing something, it is more likely you will consider it acceptable: if people buy something, you feel you should buy it).
All the small business owners at the networking event were fascinated by Tom’s theory – and his experiments to prove them. But there is one thing he failed to address: what do you do with the people who instinctively rebel against anything that’s meant to be the ‘in’ thing, the ‘done’ thing, or the ‘must-have’?
The regular business talks are not the only feature of the monthly Small Business Network meetings. Networking gives attendees a great opportunity to meet other small business owners who might need their product or service – or if not, maybe knows someone else who does. And in addition to the more common accountants, business coaches and alternative health practitioners, February’s roll call included newcomer and now SBN member, Jackie Beim, who not only teaches the Alexander Technique, but also offers the Shaw Method swimming lessons, combining Alexander Technique with swimming instruction.
For those wanting to get fit, Johanna Green was again offering free taster sessions in Nordic walking or her fitness boot camps and Sarah Montgomery is as ever looking for people who would like to boost their income by selling Forever’s aloe vera products.
Two long-standing sole traders who are members of Small Business Network have added another service to their cvs: accountant Michael Gainey has become finance director of a new theatre production company planning to bring four plays to London this year, and writer Marcia MacLeod is available to speak on writing publicity and other business copy for print and online at seminars, workshops, conferences and other events.
If you want to find out more about networking for small businesses, come along to the next Small Business Network (www.smallbusinessnetwork.biz) meeting on Monday 16 March at 12.30, at Sable D’Or, Muswell Hill Broadway.