Small Business Network West Hampstead Meeting Report March 2012

March 8, 2012 in g+, Google+, Online Marketing, Search Engine Optimisation, seo, Uncategorized, West Hampstead Meetings by lizbygrave

There were eight of us at this meeting, so it was a small, but very enjoyable and productive, event.

Some potentially very productive connections were made, for instance between SBN member Eileen MacCallum, a copywriter who specialises in writing/editing web content (amongst other things) and Ciaran Ryan who does Website MOTs for £99.00.

Also present were Melanie Oakley who provides virtual support, Katharine Locke – herbalist and iridologist, accountant Michael Gainey, Marcia MacLeod, copywriter and owner/creator of Your Allotment magazine, Paul Melnick, a representative from Barclays Bank, and yours truly, Liz Bygrave, my other hat (aside from SBN) being raw chocolate.

Our themed discussion, How To Drive More Traffic To Your Website, was really lively and interesting although naturally, we were barely able to scratch the surface of this vast subject in just 30 minutes! It was great to have Ciaran there as SEO is his area of expertise and he was able to give us some fab tips on the topics we did manage to cover: whether it’s still worth doing ‘reciprocal links’; google (how could one have a discussion about seo and not talk about google?!); and how blogging can help to drive more traffic to your site, including how to set up a blog site that will actually help the seo of your website (more on this at the April Muswell Hill meeting – see below).

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Why should YOU be on google+?

February 8, 2012 in g+, Google+, Marketing, Search Engine Optimisation, seo, Social Media, Websites by lizbygrave

There’s a short answer to this: the google search engines LOVE websites that display the g+ badge.

This means that Google will prioritise websites that have the g+ badge over websites that don’t, i.e. they will be ranked higher in search results (and don’t we all want that!). And even when more businesses have clocked on to this, similar websites that display the g+ badge will be rotated so that they all have a fair go at the top.

Why is Google doing this? Well, apart from their desire to take over the world, they do seem to genuinely want the little guys who can’t afford to pay megabucks for specialist search engine optimisation to get a decent stab at high rankings when their websites deserve it – i.e. when they have quality frequently updated content that is genuinely there to serve the customer. They see the g+ pages as a way to do this…as well as to take over the world.

HOW TO GET YOUR GOOGLE+ BADGE

To display the g+ badge you first need to have a g+ business page – very similar to a Facebook Fan Page.

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