Brands Bring Business
Think of some of the iconic images in our consumer lives: Hovis, with the man climbing up a cobbled hill; Mars, which will help you eat, work and play; Pepsi, which helps the world to sing; Heineken, which refreshes the parts other beers don’t reach; or going to work on an egg. These, and other images and slogans, create strong branding for the products they are promoting. And, while all of these brands were designed by and for large corporates with plenty of money to throw at promotion, small business owners should be equally focussed on their brand.
As Julie Harris put it in her talk at the Small Business Network’s November 2015 meeting, brands should add value to what they represent. Julie, whose Yellowfinch Marketing helps other small businesses with creating the right brand, was just the latest in a long line of speakers at the monthly Small Business Network meetings, held at Sable D’Or, Muswell Hill Broadway. But talks aren’t the only reason to attend SBN: most attendees go to benefit from the networking opportunities, to promote their products and services to other small business owners.
Two first-timers joined 13 other small business owners at the meeting. Marie Lutchmaya designs and makes soft furnishings – curtains, blinds, upholstery, etc – while Emma Appleby is a garden designer. New member Sibylle Janert used her second meeting to promote her small business, Mind Builders, a counselling service for families with children who have behaviour problems or autism.
Priya Tourkow, a relationship counsellor, announced the launch of a woman’s support group, Womens Circle, which will enable woman to share problems and experiences and to gain help and support from other members, as well as from Priya. Ten meetings, beginning on 12 January 2016, costs £200.
Long-time regular networker Sarah Montgomery brought some of her Forever Aloe products to sell, ideal for early Christmas shoppers. But for a Christmas stocking filler of another kind, Small Business Network members were invited to take advantage of personal trainer Johanna Green‘s 14-day free taster voucher, or to buy a month’s taster voucher for any friends or relatives who want to get fit.
oth of these items will almost certainly be on offer at the next meeting, on 14 December, where, in addition to the business spotlight sessions, in which small business owners are put under the spotlight to describe how, when and why they started their business, small business owners of all kinds will be offering their products for sale. Don’t miss SBN founder Liz Bygrave’s delicious natural chocolates, sold under the brand name Sweet Sensations. They would be a great gift for chocolate lovers everywhere – and what better way to show your appreciation to a regular supplier or customer?
If you can’t make the last meeting of the year, pencil in 18 January, when the talk will be ‘Catching the Wave – the Art of Creativity and Timing in Business.