There were eight of us at this meeting, so it was a small, but very enjoyable and productive, event.
Some potentially very productive connections were made, for instance between SBN member Eileen MacCallum, a copywriter who specialises in writing/editing web content (amongst other things) and Ciaran Ryan who does Website MOTs for £99.00.
Also present were Melanie Oakley who provides virtual support, Katharine Locke – herbalist and iridologist, accountant Michael Gainey, Marcia MacLeod, copywriter and owner/creator of Your Allotment magazine, Paul Melnick, a representative from Barclays Bank, and yours truly, Liz Bygrave, my other hat (aside from SBN) being raw chocolate.
Our themed discussion, How To Drive More Traffic To Your Website, was really lively and interesting although naturally, we were barely able to scratch the surface of this vast subject in just 30 minutes! It was great to have Ciaran there as SEO is his area of expertise and he was able to give us some fab tips on the topics we did manage to cover: whether it’s still worth doing ‘reciprocal links’; google (how could one have a discussion about seo and not talk about google?!); and how blogging can help to drive more traffic to your site, including how to set up a blog site that will actually help the seo of your website (more on this at the April Muswell Hill meeting – see below).
We briefly touched on Google+ which (as I keep on saying to anyone who will listen!) looks like it could be a great way for small businesses to get themselves speeding up the search engine rankings.
Google LOVES G+ Business Pages (very similar to Facebook Business Pages) and Ciaran says that if you post something on your Google+ page every 72 hours (ie about twice a week) this is a key way to boost your ranking. This is not hard, especially if you have a Facebook Business Page as you can basically copy what you put on there.
There were more tips than I can mention here, but no doubt we will return to this huge subject another time. In fact, on 16 April web designer Lucy Hall will be talking about blogging at our Muswell Hill meeting.
Thanks to everyone who came. Our next West Hampstead meeting is on Tuesday 3 April and our Themed Discussion will be on Offline Marketing. Click here for more info on this meeting and discussion.