Report on the Muswell Hill February 2012 Meeting
This was certainly a buzzing meeting – with 26 attendees, we ran out of chairs! Becky Beach of The Best of News and Events kindly sat on a spare table, which at least gave her a good view of the rest of the room…
We had a really wide-ranging mix of attendees, from a pet/homecare service to garden design, a singing group leader to marketing consultancy, coaching to financial advice, creative writing workshops to computer support. Also present were staunch long term members: personal trainer and Alternative Boot Camp organiser Johanna Green, financial advisor Joe Procopio, aloe vera distributer Sarah Montgomery, reflexologist Louise Exeter, web designer and social media expert Lucy Hall and photographer Amanda Eatwell.
A warm welcome to newly joined members Amber White, Becky Beach and Franziska Birke. Amber is a reflexologist and massage practitioner specialising in Baby Massage and Maternity Reflexology; Becky is editor of six North London magazines including The Muswell Flyer, THe Highgate Handbook and The N21 Directory; Franziska is a coach specialising in small businesses.
The 2pm Talk – How To Make LinkedIn Work For You
Social media expert Alicia Cowan was our 2pm expert and she spoke persuasively about the importance of LinkedIn – how for instance it’s the one social media vehicle that every business should be on, partly because a LinkedIn profile has ‘google power’, i.e. it comes high up on search engine rankings, partly because of the networking opportunities it provides if used properly.
How you use it is of course key – there’s no point in just posting a brief profile, occasionally accepting people who request to connect with you, and leaving it at that. Alicia talked of the importance of not only belonging to LinkedIn Groups, but the right sort of groups. She showed us how, within these groups, activities like starting or contributing to discussions, and sharing expertise as generously as you can, can help to build your profile and promote your services. There was lots more advice, but of course only the people who were present at the talk will ever know what else Alicia said!
The talk was very popular – as far as I could tell, everyone stayed on for it, which is quite possibly a first. Our sincere thanks to Alicia who as ever, was a very generous and interesting speaker. Alicia regularly posts very useful (as well as short and sweet) social media tips on her blog, her facebook page and on Twitter, as well as – of course – having an active presence on LinkedIn! Visit her website for more details.